Almost everyone uses mobile devices now, from tots to seniors. There’s a huge market for mobile apps. Various reports indicate, by 2022 the annual mobile app downloads are estimated to reach approximately 258 billion. That’s a 45 percent increase from 178 billion downloads in 2017. Apple’s App store consumer spending is likely to increase by 92 percent to $157 billion worldwide in 2022.
Over the years the mobile app development services have also grown exponentially. According to eMarketer, it has been found that average Americans spend fifty minutes on audio mobile apps (Spotify, AppleMusic & more) and forty minutes on social media apps including (Twitter, Facebook & Instagram), among other favorites such as gaming, messaging, and mobile video.
For people to choose your mobile app – out of the hundreds of similar options available – you need great marketing. App downloads usually climb within the first couple of weeks after launching. But those results are temporary if your app’s community and marketing efforts aren’t built to last.
The success or failure largely depends on the marketing, therefore you need to build a long-term plan. To guide you we’re here to kickstart your day with the information we found, based on our research.
To make it easy we have broken app marketing ideas into pre-launch and post-launch tactics.
Pre-launch mobile app marketing
Start app marketing long before your launch
From the minute the app concepts and designs are finalized, you should be thinking of marketing it. Figure out who your target customers are, why they should download the app, and how to encourage them to do so.
Marketing an app early can create anticipation, eagerness, and talk of the town. People do love the newest and latest app on the market.
According to studies conducted by Google, only 40 percent of mobile users search for apps through the mobile app store/play store. The other 60 percent of users find mobile applications link through YouTube, blogs, and online tutorials, among so many other options.
So there’s a lot of ground to cover when you start planning your marketing.
Start engaging potential customers
In order to create the ideal app, first of all, it needs to be designed to meet the needs of your potential customers. People will download it if they find it interesting and relevant. Always remember before stepping into the app creating process, check what is trending and what is the choice of the majority, and then you can start working accordingly.
Also, get feedback from your target audience throughout the development process. Seek out and engross with potential customers during the app creation process. Get feedback from real-time users through forums on relevant sites and social media.
You can also use monitoring tools that help you identify industry leaders and reach out to them for feedback, as well. For example, the Datadog network works with influencers to get feedback on features of their web app, then includes them in the launch.
Start drafting a blog
A blog is one of the best ways to share information and keep people updated by posting regularly. You should start a blog for your mobile app as soon as your website’s up.
Sharing your experiences creating the app will engage readers. They’ll feel included in the process, and you can get great feedback from people interacting with the posts.
It’ll also build curiosity in your application and become an ideal platform where you can communicate with the users, even after launching the app.
Start releasing teasers
You can talk about your app all day, but people can only take an interest when they see things.
Release teasers to move your customers from ‘interested’ to ‘excited’ about the application. Humans are visual creatures. App screenshots and video promos let people see the app, instead of hearing or reading about it. Try to include a glimpse of the best app features you would like to show in your teaser.
Start preparing to address media
You need to prepare your press kit and launch materials for the launch date.
Before you launch the app, you should have your full website ready, have a video promo outlining the key features of the app, and a piece of content like a press release or blog post.
Reach out to the relevant media, industry influencers, and bloggers for interviews and reviews of the application.
And now you’re launched! But hold on! The work is not yet done.
Post-launch mobile app marketing
Get more feedback from users
Mobile apps in the app store/play store are often ranked on popularity and value, based on ratings.
So you definitely want to create a plan for getting customer feedback and more reviews to increase the possibility of more downloads. You should also include contact info in your app descriptions, so users can reach out with more detailed feedback or questions. And try to respond to the user queries, this practice will help to gain trust amongst users, and also, it will reflect how much you care.
Although, if you found any user who is not happy with your app, try to reach out to unhappy customers and address their issues as soon as possible.
Get app reviews
You can create your own YouTube videos on how to use the app to deal with specific problems. This will help to draw the attention of the people who are looking for solutions to those problems and convert them into users.
Once they see a step-by-step guide on how they can use the application for their needs, they’re so much more likely to give it a try.
Remember that even simple apps can be confusing to some people, even with instructions and onboarding. Therefore, an app demonstration is a great way to get customers interested in downloading and using the app.
You need to make your mobile app stand out wherever users are looking for new apps.
The app market is over-flooded with over four million mobile apps currently available to download in app stores. Standing out and building a community is essential for the survival of your app in this cutthroat market competition.
Suprotik Sinha is the Content Writer with Cmile. He writes about technologies and startups in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries 3+ years of experience in mainstream broadcast media where he worked as a Journalist with Ibn7 and Zee Media in Mumbai.
By Suprotik |
By Chirag Palesha |
By Chirag Palesha |
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